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H and N Bhd is an international drink manufacturer which has recently launched a new soya drink called “Enernacola”. In the under developed country of Kakosa, in the African continent, this soya drink complies with all the local food and health regulatory requirements. However, this drink did not meet the requirements in certain developed and developing countries including Malaysia, where the requirements are much stricter. The soya drink company is obeying the law in Kakosa, but it is selling an inferior, less healthy product in an under developed country, taking advantage of the weaker regulatory requirements. Discuss the issues of ethics, integrity and law posed in this case study? What are the options do the soya drink company and the government of Kakosa have, and what action can they take and why?

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