7.16 Twitter Communication Audit (Obj. 5)
Your Task. On Twitter read a number of business-related messages from reputable organizations such as GM, Ford Motor Company, Kia Motors, Pepsi, or Coca-Cola. Look for apparent examples of successful customer-service interventions, promotional appeals, and special deals. Conversely, copy or make screenshots of conversations on Twitter that you deem unprofessional based on the principles discussed in this chapter. If your instructor directs, submit your findings with a brief commentary in memo form, as an e-mail, or as a post on a discussion board you may be using in your course. You may be asked to edit and rewrite some of the tweets you find.