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An event venue has to cancel an art showcase due to an active shooter in the venue area. The doors to the showcase have already opened and guests are already finding their seats. A majority of the guests, however, have not yet arrived. To minimize the impact of this experience of the brand in the eyes of the consumers, how should the event venue respond?

  • O The event venue should first alert guests of the situation and then create a safe escape plan.
  • O The event venue should wait until the local police arrive and take care of the situation.
  • O The event venue should avoid alerting guests who have already arrived while sending an email to guests who have not yet arrived.
  • O The event venue should first create a safe exit plan and then alert guests.

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