6.14 Document for Analysis: Poor Response to Customer Inquiry About Social Media (Objs. 1−5)

Your Task. Study the following message. In teams or in class discussion, list at least five specific weaknesses. If your instructor directs, revise to remedy those weaknesses. Look for ways to improve readability with bulleted or numbered points.

To:                                 Melanie Jackson

From:                            Dakota Dalquist

Subject:                        Expanding Your Marketing by Joining the Social Media



This is a message to thank you for your inquiry regarding Media Solutions! Due to the fact that the buzz around social media is so loud, you’re exceedingly smart to want to understand the paths to success before you jump in so that you can avoid mistakes.

Using social media tools and networks involves connecting people, it involves interacting, and being able to share online. There is hardly a day that goes by without hearing about success stories that are truly remarkable coming from businesses getting active on social media sites like Facebook and Twitter.

How can social media help your business? It can drive brand awareness and build customer loyalty. It can make it easy for you to listen to what consumers are saying. In addition to the above, it can create referral business for you. It provides you with an audience that is built in. Social media such as we see on the Web today is a logical extension of what people have been doing for centuries: communicating! Whether you are in the act of building a community to support your customers or whether you are thinking outside the box and want to create a blog to keep the public informed, Media Solutions can put your company in a position at the forefront of this fabulous marketing opportunity. Let us give your company the human touch with the creation of an online voice and personality just for you.

Thanking you in advance, please let me call you to provide more information on how to get your audience buzzing.

Socially yours,



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