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Your Task. As a team or alone, visit any of the Facebook tracking websites—for example, Inside Facebook, a platform for developers and marketers, Socialbakers, or Internet World Stats. Study the tables listing the top countries in various categories. Which country is currently the fastest-growing country in absolute numbers? Find out which country has the largest presence on Facebook outside the United States. Do not rely solely on absolute numbers, but compare population penetration rates, the ratio between Facebook use and population.

Even if you don’t speak another language, visit at last one non English Facebook site and evaluate surface similarities and differences. Chances are that you will recognize some familiar features. Discuss similarities and differences in class. If you speak a foreign language, can you spot any customization that suggests adaptation to local preferences and customs?

As you will learn in Chapter 15, Facebook is also playing an increasing role in recruiting and other business applications.

 

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