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7.15 Writing Superefficient Tweets (Obj. 5)

As you have seen in Chapter 6, Twitter forces its users to practice extreme conciseness. Some music reviewers have risen to the challenge and reviewed whole albums in no more than 140 characters. National Public Radio put Stephen Thompson, one of its music editors, to the test. “I approach Twitter as a science,” Thompson says.82 He sees well-designed tweets as online equivalents of haiku, a highly structured type of Japanese poetry. Thompson believes that tweets should be properly punctuated, be written in complete sentences, and of course, not exceed the 140-character limit. His rules also exclude abbreviations.

Here are two samples of Thompson’s mini reviews: “Mos Def is a hip-hop renaissance man on smart songs that look to the whole world and its conflicts. Slick Rick’s guest spot is a nice touch.” The second one reads: “The Phenomenal Handclap Band: Chugging, timeless, jammy throwback from eight shaggy Brooklyn hipsters. Starts slowly, gets hypnotically fun.”83

 

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