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Your Task. As a team or individually, use ABI/INFORM Complete, EBSCO, Factiva, or LexisNexis and the Web to find information about the movie rental and video-on-demand market today. Research the latest trends in the use of DVD/Blu-ray discs and Web streaming. Focus on Netflix’s competitors, new and old. In a memo or e-mail report, discuss the future of this important entertainment sector. Based on your research, expert opinion, and other resources, reach conclusions about the current state and future prospects of the movie rental and streaming business. If possible, make recommendations detailing how the business model could be modified to help Netflix survive the cutthroat competition. Use one or more of the techniques discussed in this chapter to track your sources. Address your memo or e-mail to Netflix CEO Reed Hastings.

 

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