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What are the psychological factors impacting the decision making for AUDI brand? (500-700 words)

Audi, the European luxury car brand, has made extensive use of mobile communications for both communication and engagement with its customers. readers of French magazines were offered an unusual invitation in an advertisement for the Audi they were asked to point the camera in their mobile phones at a quick response (Qr) code in the advertisements, which automatically connected them to a website that had a video of an Audi also placed Qr codes on billboards. When viewers used their mobile phone and took pictures of the code, they were logged onto Audi’s website and to Audi’s Facebook and you-tube pages, where users were invited to tweet about their favourite designs. Audi has also ventured into augmented reality as it launched a car calendar with no car images; instead viewers had to upload an Audi app on their smartphone to receive the images of the car – the overlaying of digital data on the real world.

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