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12.5 Buying Cool Wheels? Take a Decision Matrix for a Spin (Objs. 1, 2)

David, an outrigger canoe racer, needs to buy a new car. He wants a vehicle that will carry his disassembled boat and outrigger.

At the same time, he will need to travel long distances on business. His passion is soft-top sports cars, but he is also concerned about gas mileage. These four criteria are impossible to find in one vehicle.

David has the following choices:

▪▪ Station wagon

▪▪ SUV with or without a sunroof

▪▪ Four-door sedan, a high-miles-per-gallon “family car”

▪▪ Sports car, convertible

He wants to consider the following criteria:

▪▪ Price

▪▪ Ability to carry cargo such as a canoe

▪▪ Fuel efficiency

▪▪ Comfort over long distances

▪▪ Good looks and fun

▪▪ Quality build/manufacturer’s reputation

Your Task. Follow the steps outlined in Figure 12.3 to determine an assessment scale and to assign a score to each feature. Then, consider which weights are probably most important to David, given his needs. Calculate the totals to find the vehicle that’s most suitable for David.

 

 

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