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AVON is a beauty cosmetics company whose products include color cosmetics, skincare, fragrance, and fashion accessories. AVON sells its products through its network of women entrepreneurs (based on the Direct Selling business model). AVON also donates a percentage of its earnings towards breast cancer eradication.

Please read AVON’S Vision Statement below;

“AVON is the company that puts mascara on lashes and food on tables, that fights wrinkles with one hand and domestic violence with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against breast cancer and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. This is Avon. The company, that for 125 years, has stood for beauty, innovation, optimism and above all for women.”

a) Specify three issues with this Vision Statement.?

b) Suggest a new Vision Statement for AVON that addresses these issues.?

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