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. Ready for Future Customers? How will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0 Using words and images, explain your client’s readiness to market this product/service to Gen Z. What changes would you recommend for the future (5-10 years)? Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0 Using words and images, explain your client’s readiness to market this product/service to Gen Alpha. What changes would you recommend for the future (5-10 years)? Be sure to consider all aspects of the marketing mix for this product/service (e.g., product, promotion, distribution, and pricing strategies). II. Ready for the Digital Future? Kotler et al. (2021) say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66).” Is your client using technology to improve human happiness? How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0. Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)? III. Positioning [insert product/service name] for the Future. Provide a summary of your assessment and recommendations. How well has your company positioned this product/service to market Gen Z and Generation Alpha? Make recommendation(s) for how to better position this product/service for marketing to Gen Z and Alpha. How well is your company implementing technology for this product/service offering in terms of addressing the digital divide, providing personal, social, and experiential customer solutions? Make recommendation(s) for how to better implement technology in this offering to deliver superior customer experience for the future (5-10 years).

Disney + is the topic

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